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    FDA Begins Vape Marketing Enforcement

    The upward ramp of FDA enforcement on e-liquid has seen another milestone. On May 1st, the FDA issued a press release detailing their first round of actions on e-liquid that they found in violation of their marketing and packaging requirements. The release states that it is part of “ongoing efforts to protect youth from the dangers of nicotine and tobacco products.” “Today the U.S. Food and Drug Administration and the Federal Trade Commission (FTC) issued 13 warning letters to manufacturers, distributors, and retailers for selling e-liquids used in e-cigarettes with labeling and/or advertising that cause them to resemble kid-friendly food products, such as juice boxes, candy or cookies, some of…